Why Email marketing is the most cost effective channel of marketing to expand your business ?
Bulk email marketing is the answer to the question how to reach hundreds of potential customers in the least time possible. It is the most important advantage of email marketing campaigns but not the only one. Keep reading to learn more advantages of mass email marketing than meet the eye.
1. Effective campaigns without breaking the bank
If you have ever carried out a marketing campaign using traditional postal services, you know how much it costs to deliver your offer to hundreds of potential customers. When carrying out an online marketing campaign, you save both time and money. It takes days for your letters to be delivered to addressees by post but it takes your emails just a few seconds to get to the inbox. The costs of bulk email marketing are attractive, too, as you don’t pay for paper, print ink, newspaper space, postal services and skip other related charges.
2. Opt-in mailing lists
Instead of bombing all Internet users with your offer you can deliver it to those who are really interested in using opt-in mailing lists. Opt-in emails come as newsletters, special offers, promotions, etc. and can be requested by Internet users on websites they frequent. When customers don’t want to receive the required emails, they can easily opt out from mailing lists. Opt-in and opt-out mailing helps deliver your offer to the interested parties without wasting time and efforts on sending it to those who can delete it without reading.
3. BETTER INSIGHTS
When you send out printed direct mail, or put an ad in the paper, it becomes difficult to really know how many people actually saw your promotional piece. To measure the effectiveness of that advertisement, you might need to set up a campaign-specific phone number or ask people how they found you when they do get in touch.
With bulk email, you have greater insights into what is happening without that extra effort of going back to measure. You can automatically track how many people your email was sent to, how many actually opened it, what buttons or links they clicked on, how much time they spent looking at the message, and more!
All of this data, over time, allows you to identify trends with your customers, and to establish a strategy that will help ensure that your mass email attempts only get more effective over time.
4. Communication with the clients
This is the most vital benefit of email marketing. Your brand awareness, your income, and reputation depend significantly upon your ability to establish relationships with the clients. This ability includes a lot of factors: whether you can correctly understand the needs and preferences of your clients; whether you can provide the audience with exciting and useful content, products, services; whether you are ready to take into account your clients’ feedback and improve your work; whether you know the best time to communicate with your users.
5. Sales Tracking
Email marketing is one of the leading marketing channels that provide professional sales tracking platforms to its clients. Providing precise and complete tracking information, it helps you figure out what's going in your favor and what not. How many people did open your email? How many people did click on the links in the email? How many did spend time on it? You get the right answers for all these questions by a professional email marketing platform.
It’s important to track your sales because it helps you get an idea about your users' response and engagement through some easy to understand metrics. The open, clear, and simple tracking with help you take the right decisions at the right time. You will also be making changes seeing the click-through and conversation rates.