Why should you track your performance with Google Analytics?
Google Analytics allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site.
IT IS FREE
You have heard of the saying “nothing in life is free”, in the case of Google Analytics, that is not true. Google does not charge you anything for using this product. Plus, it provides you with important information, numbers and statistics to help you maximize your website’s performance.
There are other web analytic tools available, some offer an initial free period then have a monthly fee, others have a one-time charge. They all can provide you with relevant information about your websites performance, but we feel Google Analytics provides more choices of data analysis, was designed by the most popular search engine and again, it is FREE.
AUTOMATICALLY COLLECTS DATA
Google Analytics does all the work for you reducing the time required to put the data into documents or spreadsheets.
Although, we set up our clients to receive a monthly report by email, you can access your reports at any time, allowing to implement strategies for the better performance of your website.
CUSTOMIZED REPORTS
In Google Analytics you can choose from many Google report templates or you can build your own customized report. You can pick the dimensions and metrics you want to see and how they should be displayed.
INTEGRATION WITH OTHER TOOLS AND PLATFORMS
Google Analytics has a clear and easily usable dashboard, just like all other Google services.
You are not limited to only using on your desktop. You can download the app on Google Play store onto your smartphone or tablet retaining all the same features.
Google Analytics can easily be integrated with Google AdWords, basically aligning two tools working together providing actionable insights to help with the success of your AdWords Campaigns.
TO UNDERSTAND WHAT KIND OF CONTENT YOU SHOULD WRITE
Content is the king and if created correctly it can help you to get a lot more traffic and potential visitors and help your ranking in the search engines.
Many businesses create blogs, infographics and FAQ pages. Content that is relevant and easy to understand is important for the user experience.
Google Analytics helps you to keep a track of all the content that receives views and shares. With this data, you can enhance the top viewed blogs so that they appeal to the customers in a more productive manner.
Google Analytics generates a breakdown of the page views each of your blog posts receive.
You can rework on the top performed blog in order to generate more traffic.