Online advertising with Google Ads is one of the most effective ways to reach new customers and grow your business. However, before you can get started, you’ll need to know how to use Google Ads effectively in order to maximize the return on investment from your advertising spend and avoid making mistakes.
What Is Google Ads?
Google Ads is the online advertising platform owned and operated by Google. It is also the largest and most widely used online advertising network in the world, and millions of businesses advertise online using Google advertising to reach new customers and grow their business.
Benefits of Google AdWords
1. Adwords works faster than SEO
The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.
Here are some reasons why it’s faster and more effective
• You can focus on multiple keywords at a time.
• You can turn the campaign on or off whenever you want to.
• Ads which appears on the top of the page get immediate visibility.
2. Remarketing on display network:
This helps advertisers target visitors on different advertising-supported websites using banner images. Assume you run a travel business and a visitor is looking for Thailand packages. But for some reason, he decides to leave without purchasing. You can just create a remarketing list like the one below to target him.
3. Reconnect with visitors of your website
One of the coolest benefits of Google AdWords is reconnecting with your website visitors. Let me elaborate.
You might have window shoppers on your website. These are people who have visited all the pages on your website but haven’t taken any action. How do you remind them of you and what you could do for them?
4. Measure your performance consistently
It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are much more expensive than Google AdWords. You can’t control your own budget and spend. Additionally, you wouldn’t know the source of the leads coming from these media, unless your customer chooses to divulge it. As a result, it would be very difficult to calculate ROI from traditional media.
But, AdWords, on the other hand, would tell you exactly what happened with the campaign.
You would know:
• Who clicked on your ad.
• How many leads have been generated.
• How much traffic you have got from AdWords to your website.
• Which keyword generated the most traffic and leads.
• How much does it cost you per lead.
5. Tackle your competition better
When someone searches for something related to your product/services online, and you aren’t running ads, but your competitors are, then that means trouble for you. You’ll lose business almost instantly.
You need to keep an eye on them to see how they are promoting their business, what kinds of ads they run etc. The transparent system of Google AdWords helps you do this. Grab the opportunities that come your way and make yourself stand out from your competition.
Now you have reasons to advertise on Google AdWords. But let’s discuss if this platform makes sense for you at all.